Copywriting Sip & Write Group
Session #1
Agenda info
Audio Recording
Session #2
Gotomeeting webinar download sent by email. Contact me if you didn't get it.
Session #3 - Google Adwords webinar
Webinar information:
1. Join the meeting at 6PM Pacific (9PM Eastern). Call will last about 90 minutes or so.
https://www1.gotomeeting.com/join/705415297
2. Call using your telephone (or you can use your microphone and speakers (VoIP) - a headset is recommended - but we had some trouble with folks people doing this so I'd go with a regular phone).
Dial 914-339-0012
Access Code: 705-415-297
Audio PIN: This will be shown after you join the meeting by clicking the link above.Meeting Password: 56173
Meeting ID: 705-415-297I'll post a replay of this but you really want to be on this one live it possible to ask questions of Taren!
Session #4
Session #5
Entire session devoted to study of John Carlton's Simple Writing System
Session #6
Finish Carlton Simple Writing System thoughts concepts
Fast-Food Copywriting - discussion on why you should get this
Audio Recording
Session #7
Clayton Makepeace Headline Swipe (from last time)
Ad118.jpg
Live Swiping Example
Go to the following website and print it off: http://www.breakthroughbreathing.com. Then, go to your book of ads I originally sent you, and working backwards from the back of the book, see if you can find the ad this website was 'swiped' from. Hint: if you've gone backwards more than 35 pages, you've gone too far. If you can't find it, check Ad119 below (but don't cheat and look first!). We'll review on the call.
Testing: TFT Seminar Series
SSOnline-seminarser.pdf (only need to print the 1st 2 pages of this letter)
"Pacing & Leading" NLP Example in copy
How I used this (3-2-1 format) - see SSOnline-seminarser.pdf file above; we'll review.
Session #8
1. Video Scripts
Video1 - missing but we'll go over what it showed
2. Video showing Books & DVDs to choose from
Other info:
Rate Card
Heiken Letter
Swipe
Yoga
PR
Women - Press Release-July2003vers2.pdf
Seminar Series
Older Material from a Prior Class
Email writing:
Other notes: